Mobile traffic has grown exponentially over the last few years, driven by smarter more powerful devices, availability of wifi and increased data limits. With smartphones accounting for nearly 8 in 10 handsets, some publishers are seeing over 50% of their audience connect through mobile.
This has sparked a shift in media planning for brand campaigns, and encouraged advertisers to start thinking mobile-first. In fact, mobile ad spend is set to top $160 billion worldwide in 2019. (source)
With real estate at a minimum on mobile devices, and cpms generally a lot lower than desktop, this has meant a loss in revenue for many publishers.
At Tallman, our experience and skills in monetising mobile inventory enables us to maximise revenue for publishers, and ensure that publishers can confidently explore more innovative ways to capture a wider mobile audience.