We have 20 years of experience in online publishing and digital advertising, and have seen vast changes in the industry. The knowledge we gained during this time has enabled us to identify the problems we encountered and to focus on delivering solutions for publishers.
One of the biggest hurdles we came across was the transition to mobile, with lack of quality ad campaigns, low cpms and fill rates. This inspired us to develop ad formats that performed well on desktop and mobile, benefiting both publishers and advertisers by improving viewability, fill rates and engagement.
Our Director and Founder Simon Perlaki has been in the industry since 2001, when he started the leading independent music site Gigwise.com. This spawned a network of other entertainment and popular culture websites that at peak were delivering over 40m pages a month. Simon then went on to be a consultant for other established publishers and start-ups, which naturally led to launching Tallman Ltd.
revenue for online publishers
and provide engaging advertising space for brands.